77 Timeless Principles For Raising More Money

Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 77 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and–more importantly–what makes them give.

The author knows what donors want and how fundraisers can provide it. The Zen of Fundraising illustrates simple yet hard-earned lessons through which fundraisers can engage their donors as real partners, raising more money than ever. But to succeed, fundraisers need to aspire to greater levels of communication and donor engagement, and this book shares proven ways to do so.

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